Alright worked with photographer and BFF-for-life Ian Loring Shiver to re-imagine his portfolio website. With a subtle pun in the mix (photography is his middle name, after all) we created an ultra-simple yet robustly vibrant world for his imagery — allowing users to browse by client, tag, image size, and even color.
Founded in 1988 by David Byrne, Luaka Bop is a record label based in New York City focused on bringing eclectic releases to the mainstream. Drawing on a plethora of influences — from the artists themselves to the striped patterns on each record sleeve spine — we worked closely with their team to deliver an e-commerce experience like no other. Bright, funky, and a little bit unexpected, the site looks like Luaka Bop sounds: in the words of Byrne, "a lot of things."
Korr started from a single question: “What do insurance agents and carriers need today?” The answers shaped the platform, and our brand. We wanted Korr to feel like a proverbial breath of fresh air for folks who work in insurance; a sigh of relief. We put together a thorough, 360-degree identity that stretched from copy and positioning to art direction and collateral elements, ultimately all living in harmony in a completely custom digital experience.
Alright worked with Miracle Seltzer and Brain Dead to create a weird and wild launch campaign video for their collaborative beverage. We enlisted the help of all of our closest friends to help us bring the different worlds of Miracle to life across film, stills, typography, and design in this short spot that can best be viewed at the Brain Dead Fairfax theater in Los Angeles.
The relationship with Roberta’s started off a bit unusually, in that we started working together about 4-weeks before the COVID-19 Pandemic changed life in New York City for the next year. The project spanned an audit of Roberta’s identity, managing an art / creative direction refresh, a big photoshoot, and bringing this together in a new, robust web experience that brought all of Roberta’s properties together in one online home.
Porter (now Porter & Pals) was a new-to-market freeze-dried dog food subscription service. We worked with their small, bootstrapped team to launch the product to market smartly and efficiently. From day one, our team was embedded with theirs — our initial brand presentation was focused on research, and we only built up from there. Across branding, direction, copywriting, and packaging, we created a world that put dogs first and built a vibrant system full of layers and personality.
Alright partnered with Dame Products to re-launch their e-commerce marketplace. A key piece of this digital overhaul was to unite Dame's e-commerce platform with their editorial platform, which had previously lived on distinct web properties. We re-platformed Dame to Shopify native, shot a suite of beautiful, updated imagery, and tied it all together with design cues that brought the brand into 2023.
Throughout 2022, we worked with our friends at Holden to implement their new brand and rethink how people engage with their products online. Design, content, and interactivity all came together to elevate Holden's story and showcase the lovely souls behind the product. The outcome was a deceptively simple Shopify native backend and a beautiful interface that highlights both their product as well as the individuals who wear it so proudly.
Created in 1973, The Saturn Awards are presented annually by the Academy of Science Fiction, Fantasy and Horror Films. Although originally meant to honor all things sci-fi and spooky, the awards have since evolved to include other submissions from genre fiction and home video releases. We worked with our friends Hyperlink NYC to revitalize this longstanding establishment — crafting a dialed yet flexible brand identity aimed at honoring those with an edge.
We helped our friends at SpiceCream make a quick and hard pivot from their existing brand, and brand name, to Marco at the beginning of 2020. As with most businesses that began their journey at the beginning of 2020, much of this project was executed through the COVID-19 Pandemic; meaning remote photoshoots, a lot of asynchronous reviews, and doing our best to bring some levity to a very scary and dark time.
The novelty of Bilt is a rewards ecosystem that allows customers to earn points on money spent on rent and home investments, then also redeem those rewards towards rent and other real assets. The goal being that Millennials could start accruing the means to one day own a home, or a piece of property. We worked hard to define a visual identity and brand voice that was accessibly aspirational. Then, distilled that into a credit card design; something our customers would feel proud pulling out in a group, but also wasn’t so overwrought that it might alienate the lowkey set.
The brief from Great Jones was straightforward, but varied: Markedly improve the e-commerce and transactional experience of Great Jones, while keeping the panache that made the brand instantly recognizable. We started with desk research, auditing, and technical discovery. This resulted in a robust site map, with components and features. Then wireframes of all core site pages, and, finally, full fidelity design.
Two Robbers came to us at an inflection point – product market fit, crazy growth, and capital were all secured. It was time for them to look, feel, and, thusly, act like the company they knew they were deep down. That meant dialing in every detail of their site experience, and also producing a summer-centric campaign that showcased all of the brands new SKU’s. The aesthetic: East Coast-inspired; graffiti adjacent; music, popular, and skate culture-derived.
Kenkashi is a small, three-person business based in the smokey mountains of rural Virginia. The business is an extension of founder John Wilson's passion for little life doing big things. After discovering the benefits of microbes in soil, John dedicated his career to creating a formula that would easily facilitate odor-free composting and flourishing plant growth. Together, we formulated a brand that at once both unique and familiar. A system defined by organic colors and strict grids, reminiscent of Americana, whose vernacular can flex between print, digital, and physical.
The world's premiere seltzer and fashion brand, Miracle, engaged our studio to conceptualize and execute a new e-commerce and editorial platform. Drawing on physical influences such as artist placards and empty gallery walls, we took a simple approach to the interface that allows Miracle's bombastic apparel design to take center stage. Our work with Miracle is ongoing, with more to be released in 2023.
Overflow is a novel product and concept — a platform that allows users to gift stock, and other non-standard financial instruments, to charities and non-profits. Of course, this concept requires a bit of explanation. We worked with Overflow to simplify and define that product concept. Then, visualize it — via their brand identity and marketing site.
Veiled Fate spanned both a sprawling mythology and entirely novel game dynamic. Alright worked directly with our friends at IV Studio to translate what was, shall we say, not the most immediately intuitive gameplay experience into something immediately “get-able” via a clear board design and rule books. We also worked with our friend Michael Dockery and graphic novel illustrator Harry Conway to design characters and an entire world that meshed with the identity we had developed for Veiled Fate. Ultimately releasing the game via a very successful Kickstarter campaign.