We partnered with CUBEX® to create a brand world ready for change—complete with a strategic vision, visual identity, and digital system designed for veterinarians across the globe. When designing the brand identity, we combined technical engineering with the quiet confidence that comes when veterinarians have the right tools in hand. From typography and color to infographics and data, every element of the visual language is designed to grow alongside the technology it reflects.
We partnered with Fridges, a stylish grocer serving salads, sandwiches, and snacks, to craft their brand identity, interiors, and website fit for foodies. Equal parts playful and bold, the visual language is designed to support an IRL experience that makes easy, speedy, really good food an option for everyone.
Robotics and denim (yep!) business unspun has been a long-time client of Alright’s. We partnered on their exhaustive rebrand in 2021, then developed a re-launch campaign, shot in Los Angeles in 2022, and an overhauled web experience. Our collaboration continues into 2023, with lots more to come :)
Last year, we partnered with Texas-based powerhouse LAND to shape a new space for the studio’s growing body of work. Simple in style and organized by output, the website catalogs over a decade of spaces, objects, and experiments into an ongoing archive of LAND’s best ideas. An honor and a pleasure getting to work with some of our heroes ✨
Overflow is a novel product and concept — a platform that allows users to gift stock, and other non-standard financial instruments, to charities and non-profits. Of course, this concept requires a bit of explanation. We worked with Overflow to simplify and define that product concept. Then, visualize it — via their brand identity and marketing site.
We created a campaign for the Atoms x Marques Brownlee 251 Low that captures every angle. Blending rigorous simplicity, iconic form, and vivid color, we went on a journey to uncover what connects the creative forces at work in this partnership. Upon launch, this campaign literally became larger than life when it was displayed in Times Square.
We’re beyond excited to showcase our work in support of the 40-year-anniversary of Stop Making Sense, the renowned concert film from Talking Heads and Jonathan Demme. To accompany the re-release of the documentary, we worked with the team at A24 to conceptualize and produce a new vinyl package for the special edition soundtrack (featuring original artwork from the legendary Deadly Prey Gallery) and an accompanying merchandise capsule.
CryptoPunks are Yuga Labs' prestige NFT series. The Punks are certified icons in the world of digital art, and especially the digital world of web3. It was our pleasure to work with the Yuga team to build a universe around the Punks, housing their brand and various properties all in one place online. Much more to come, over the next several months and years!
We worked with our good friends at Symbol Audio to conceptualize and launch the campaign for their recent USM x Symbol vinyl storage collection. The campaign centered around the global tag of "In Harmony" – alluding to the seamless collaboration between the two brands.
Two Robbers came to us at an inflection point – product market fit, crazy growth, and capital were all secured. It was time for them to look, feel, and, thusly, act like the company they knew they were deep down. That meant dialing in every detail of their site experience, and also producing a summer-centric campaign that showcased all of the brands new SKU’s. The aesthetic: East Coast-inspired; graffiti adjacent; music, popular, and skate culture-derived.
Throughout the latter half of 2022 and into 2023, we worked side-by-side with the teams at Smalls to intake, audit, and then reinvent their brand presence on both a digital and experiential level. In a post-COVID, highly active world, the company was suffering from inconsistent messaging, opaque digital UX, and misaligned merchandising priorities. Our focus — originally set on a light, simple web refresh — quickly became much loftier as we embarked on a full-spectrum evolution. Together with their Product and Marketing teams, we helped solidify their product strategy, redefine how they sold online, and, last but not least, gave the entire brand a much-needed visual overhaul with new elements, typography, and components.
Tome is a contemporary pioneer in the consumer-centric, generative AI space. We worked to together to define their messaging and value propositions, helping them to strategically pivot away from being a "storytelling" tool into something more AI-centric. We then brought their visual language to life through 3D product visualizations, a brand new mega-site, and myriad brand refinements.
A year after completing a rebrand together, our good friends unspun embarked on a new mission: unveiling Vega™, the next major evolution in apparel manufacturing. Deployed in microfactories, Vega™ eliminates the need for large order quantities while reducing transport emissions and lead times. We worked directly with unspun leadership to provide identity, art direction, and web design services in support of this revolutionary 3D weaving technology — the first of its kind — just one more step in their mission to change the world of fashion for the better.
Alright worked with photographer and BFF-for-life Ian Loring Shiver to re-imagine his portfolio website. With a subtle pun in the mix (photography is his middle name, after all) we created an ultra-simple yet robustly vibrant world for his imagery — allowing users to browse by client, tag, image size, and even color.
Founded in 1988 by David Byrne, Luaka Bop is a record label based in New York City focused on bringing eclectic releases to the mainstream. Drawing on a plethora of influences — from the artists themselves to the striped patterns on each record sleeve spine — we worked closely with their team to deliver an e-commerce experience like no other. Bright, funky, and a little bit unexpected, the site looks like Luaka Bop sounds: in the words of Byrne, "a lot of things."
Korr started from a single question: “What do insurance agents and carriers need today?” The answers shaped the platform, and our brand. We wanted Korr to feel like a proverbial breath of fresh air for folks who work in insurance; a sigh of relief. We put together a thorough, 360-degree identity that stretched from copy and positioning to art direction and collateral elements, ultimately all living in harmony in a completely custom digital experience.
Alright worked with Miracle Seltzer and Brain Dead to create a weird and wild launch campaign video for their collaborative beverage. We enlisted the help of all of our closest friends to help us bring the different worlds of Miracle to life across film, stills, typography, and design in this short spot that can best be viewed at the Brain Dead Fairfax theater in Los Angeles.
The relationship with Roberta’s started off a bit unusually, in that we started working together about 4-weeks before the COVID-19 Pandemic changed life in New York City for the next year. The project spanned an audit of Roberta’s identity, managing an art / creative direction refresh, a big photoshoot, and bringing this together in a new, robust web experience that brought all of Roberta’s properties together in one online home.
Porter (now Porter & Pals) was a new-to-market freeze-dried dog food subscription service. We worked with their small, bootstrapped team to launch the product to market smartly and efficiently. From day one, our team was embedded with theirs — our initial brand presentation was focused on research, and we only built up from there. Across branding, direction, copywriting, and packaging, we created a world that put dogs first and built a vibrant system full of layers and personality.
Alright partnered with Dame Products to re-launch their e-commerce marketplace. A key piece of this digital overhaul was to unite Dame's e-commerce platform with their editorial platform, which had previously lived on distinct web properties. We re-platformed Dame to Shopify native, shot a suite of beautiful, updated imagery, and tied it all together with design cues that brought the brand into 2023.
Throughout 2022, we worked with our friends at Holden to implement their new brand and rethink how people engage with their products online. Design, content, and interactivity all came together to elevate Holden's story and showcase the lovely souls behind the product. The outcome was a deceptively simple Shopify native backend and a beautiful interface that highlights both their product as well as the individuals who wear it so proudly.
Created in 1973, The Saturn Awards are presented annually by the Academy of Science Fiction, Fantasy and Horror Films. Although originally meant to honor all things sci-fi and spooky, the awards have since evolved to include other submissions from genre fiction and home video releases. We worked with our friends Hyperlink NYC to revitalize this longstanding establishment — crafting a dialed yet flexible brand identity aimed at honoring those with an edge.
We helped our friends at SpiceCream make a quick and hard pivot from their existing brand, and brand name, to Marco at the beginning of 2020. As with most businesses that began their journey at the beginning of 2020, much of this project was executed through the COVID-19 Pandemic; meaning remote photoshoots, a lot of asynchronous reviews, and doing our best to bring some levity to a very scary and dark time.
The novelty of Bilt is a rewards ecosystem that allows customers to earn points on money spent on rent and home investments, then also redeem those rewards towards rent and other real assets. The goal being that Millennials could start accruing the means to one day own a home, or a piece of property. We worked hard to define a visual identity and brand voice that was accessibly aspirational. Then, distilled that into a credit card design; something our customers would feel proud pulling out in a group, but also wasn’t so overwrought that it might alienate the lowkey set.
The brief from Great Jones was straightforward, but varied: Markedly improve the e-commerce and transactional experience of Great Jones, while keeping the panache that made the brand instantly recognizable. We started with desk research, auditing, and technical discovery. This resulted in a robust site map, with components and features. Then wireframes of all core site pages, and, finally, full fidelity design.
Kenkashi is a small, three-person business based in the smokey mountains of rural Virginia. The business is an extension of founder John Wilson's passion for little life doing big things. After discovering the benefits of microbes in soil, John dedicated his career to creating a formula that would easily facilitate odor-free composting and flourishing plant growth. Together, we formulated a brand that at once both unique and familiar. A system defined by organic colors and strict grids, reminiscent of Americana, whose vernacular can flex between print, digital, and physical.
The world's premiere seltzer and fashion brand, Miracle, engaged our studio to conceptualize and execute a new e-commerce and editorial platform. Drawing on physical influences such as artist placards and empty gallery walls, we took a simple approach to the interface that allows Miracle's bombastic apparel design to take center stage. Our work with Miracle is ongoing, with more to be released in 2023.
Veiled Fate spanned both a sprawling mythology and entirely novel game dynamic. Alright worked directly with our friends at IV Studio to translate what was, shall we say, not the most immediately intuitive gameplay experience into something immediately “get-able” via a clear board design and rule books. We also worked with our friend Michael Dockery and graphic novel illustrator Harry Conway to design characters and an entire world that meshed with the identity we had developed for Veiled Fate. Ultimately releasing the game via a very successful Kickstarter campaign.
Canopy came to market through the COVID-19 Pandemic, in 2020, and we were there from the start. The team was comprised of cross-disciplinary alumni of some of the world’s most innovative organizations, from Google to MIT to NIH and beyond. We worked tirelessly to define Canopy’s place in the market. Then visualized that across brand, packaging, physical product design, art direction, and the brand’s cohesive digital experience.
Studio favorites Parquet Courts released their seventh studio album in 2021 to much fanfare. We worked directly with frontman Andrew Savage to translate his album artwork to the web, while coordinating with our friends at PlayLab, Inc. to digitally document a series of events they were producing for the brand – teasing out the ultimate release of the album.
Throughout 2020, we worked with Alyssa and Barnaby Riedel to visualize and conceptualize their financial services strategy studio, previously Riedel Strategies and now, simply, RDCL. Given the intersection of their practice areas — from sociology to economics and accounting — we strove to develop a brand identity that was grounded in facts and figures, but had an adaptable warmth and abstraction that could speak to a range of subjects. We put this brand into action across the web, printed collateral, a remote photoshoot, and social.
Founder Jilly Hendrix came to Alright with a beautiful bottle and a beautiful logo, but no brand. We worked backward to build-out a strategic, verbal and visual identity for BODY, that was characteristic of their existing design. Then, packaged that up with a series of templates that BODY’s in-house team could use to promote the business going forward.
Defend New Orleans, or DNO for short, is a boutique clothing company based in its namesake town. Founded by artist and architect Jac Currie as a way to bring the city together after Katrina, DNO has since expanded into a true cultural giant of the city — combining fashion, music, literature, and attitude into their two small NOLA brick-and-mortar locations. We designed and built their online home complete with e-commerce and a robust editorial platform, as one of our first ever formal projects as Alright.
UPDESK is a leading brand supplying top performers with the highest quality standing desks available. Based in Nashville, TN, the company needed a high-class brand evolution, and we worked with our friends Platoon to deliver a best-in-class identity kit and e-commerce website built to stand the test of time.
Cohub is a small-but-mighty independent software company specializing in full service solutions for small business sales. With reach across inventory management, shipping & fulfillment, receiving, sales & purchase orders, and e-commerce store management, our task was to create a unified brand system that clearly and cleanly communicated Cohub's values. This resulting in a full identity kit and positioning, iconography & illustration, leave-behind print materials, and a deceptively simple website tying all of Cohub's capabilities together.
Trippin is a digital arts and culture platform for the conscious, contemporary traveler. Alright worked with Trippin for a YEAR to come up with a system of design that felt like it was at the intersection of digital product and editorial experience. Then, mapped their entire site – spanning thousands of articles – to clean up data structures and pathways. Ultimately re-platforming them entirely, to a stack of Sanity CMS, NextJS, Vercel, and headless e-commerce via Shopify.
Staff founder Charlie Weisman approached Alright directly to assist in realizing his irreverent homewares business. We named the brand Staff, based on Charlie’s idea of homewares quite literally being their owners’ assistant around the house. That encouraged personification, and a character. And, the lightheartedness of the brand concept (our first product idea was The Plunger) encouraged a system of vibrant color, selected to catch eyes around the house.
Perennially cool friends of the Studio, Paul and Barbie, are the talented duo behind NYC nightlife icon Love Injection. Our work on their website chronicled their long history, spanning publication, DJ partnership, radio show, and record label. We made that history a design cue that encourages users to dive deeply into the site, via an index of past zines, shows, apparel, and records – pushing exploration and discovery.
Alright worked directly with our friends PlayLab, Inc. and the team at Universal Music Group on the coordinated launch of Post Malone’s 2022 record, 12 Carat Toothache. Our job was translating PlayLab’s incredible design and creative direction into a website that engaged fans, sold tickets, and told the story of the album.
