TWO ROBBERS
2022
3D, Animation, Art Direction, Design, Development, E-Commerce, Photography, Strategy, Writing

Two Robbers came to us at an inflection point – product market fit, crazy growth, and capital were all secured. It was time for them to look, feel, and, thusly, act like the company they knew they were deep down. That meant dialing in every detail of their site experience, and also producing a summer-centric campaign that showcased all of the brands new SKU’s. The aesthetic: East Coast-inspired; graffiti adjacent; music, popular, and skate culture-derived.

Collaborators:
can sitting amongst watermelons and foliage
gif of two robbers age gate, followed by the two robbers homepage
two robbers billboard
two robbers homepage view on a phone which is set on top of stack of two robbers comic books
can sitting on an orange case amongst limes and foliage
two robbers website product grid
two robbers about page stating "Two Robbers is a beverage company that started with a foundational idea: A better seltzer for people who know what they want"
SMALLS
2023
Art Direction, Design, E-Commerce, Photography, Strategy, Writing

Throughout the latter half of 2022 and into 2023, we worked side-by-side with the teams at Smalls to intake, audit, and then reinvent their brand presence on both a digital and experiential level. In a post-COVID, highly active world, the company was suffering from inconsistent messaging, opaque digital UX, and misaligned merchandising priorities. Our focus — originally set on a light, simple web refresh — quickly became much loftier as we embarked on a full-spectrum evolution. Together with their Product and Marketing teams, we helped solidify their product strategy, redefine how they sold online, and, last but not least, gave the entire brand a much-needed visual overhaul with new elements, typography, and components.

Collaborators:
smalls site sketches and digital explore
smalls digital style guide
smalls homepage on desktop
smalls global navigation on desktop
smalls homepage moments
smalls longform content moments
smalls mobile UI styles
smalls product detail page on desktop
smalls cat food box building
smalls checkout UI on desktop and mobile
smalls account back-end
smalls account back-end on mobile
smalls social moments and brand design
smalls out of home campaign in new york city
CRYPTOPUNKS – BRAND HUB
2024
Animation, Art Direction, Design, Development, Strategy

CryptoPunks are Yuga Labs' prestige NFT series. The Punks are certified icons in the world of digital art, and especially the digital world of web3. It was our pleasure to work with the Yuga team to build a universe around the Punks, housing their brand and various properties all in one place online. Much more to come, over the next several months and years!

Collaborators:
cryptopunks website loading state
cryptopunks archive animated on desktop
two shots of the cryptopunks brand hub site on desktop
cryptopunks about page scrolling on a loop
still of two cryptopunks website images
TOME
2023
3D, Animation, Art Direction, Design, Development, Strategy, Writing

Tome is a contemporary pioneer in the consumer-centric, generative AI space. We worked to together to define their messaging and value propositions, helping them to strategically pivot away from being a "storytelling" tool into something more AI-centric. We then brought their visual language to life through 3D product visualizations, a brand new mega-site, and myriad brand refinements.

Collaborators:
Tome product desktop images against purple background
Tome logo set against AI-generated woman against purple background
Tome mobile designs against desert background
Tome product on iPhone held in hand on dark background
Video piece of Tome website in action on desktop
CRYPTOPUNKS – BOOK LAUNCH
2023
Art Direction, Design, Development, Strategy
ARBITRUM
2023
3D, Animation, Art Direction, Design, Development, Strategy
PON THE STORE
2023
Art Direction, Design, Development, E-Commerce, Identity, Photography, Strategy, Writing
FAST COMPANY
2023
Art Direction, Design, Photography
BLANK STREET
2022
Art Direction, Design, E-Commerce, Identity, Strategy, Writing
QUALITY MEATS
2023
Design, Development
WOODLAND GROUP
2023
3D, Animation, Art Direction, Design, Development, Strategy
TIGER BY THE TAIL
2023
Development
UNSPUN VEGA
2023
Art Direction, Design, Identity

A year after completing a rebrand together, our good friends unspun embarked on a new mission: unveiling Vega™, the next major evolution in apparel manufacturing. Deployed in microfactories, Vega™ eliminates the need for large order quantities while reducing transport emissions and lead times. We worked directly with unspun leadership to provide identity, art direction, and web design services in support of this revolutionary 3D weaving technology — the first of its kind — just one more step in their mission to change the world of fashion for the better.

vega billboard
vega poster
vega poster
vega typographic standards
vega desktop pages
vega mobile pages
COCONUT CLUB
2023
Animation, Art Direction, Design, Development
META PLATFORMS (NDA)
2022
Art Direction, Design, Strategy
YUGA LABS (NDA)
2022
3D, Art Direction, Design, Naming, Strategy
IAN LORING SHIVER
2023
Animation, Art Direction, Design, Development, Identity, Photography

Alright worked with photographer and BFF-for-life Ian Loring Shiver to re-imagine his portfolio website. With a subtle pun in the mix (photography is his middle name, after all) we created an ultra-simple yet robustly vibrant world for his imagery — allowing users to browse by client, tag, image size, and even color.

ian loring shiver website overview homepage
ian loring shiver website information page and mobile views
ian loring shiver photography portfolio tagged by "cosmetics"
ian loring shiver mobile website comps
ian loring shiver portfolio website tagged by Blue and Green colors
photograph of a cat on top of a chair made of grass with ian loring shiver logo
close up of a sandwich with ian loring shiver logo on top
LUAKA BOP
2021
Animation, Art Direction, Design, Development, E-Commerce, Strategy

Founded in 1988 by David Byrne, Luaka Bop is a record label based in New York City focused on bringing eclectic releases to the mainstream. Drawing on a plethora of influences — from the artists themselves to the striped patterns on each record sleeve spine — we worked closely with their team to deliver an e-commerce experience like no other. Bright, funky, and a little bit unexpected, the site looks like Luaka Bop sounds: in the words of Byrne, "a lot of things."

Collaborators:
KORR
2022
Art Direction, Design, Development, Identity, Strategy

Korr started from a single question: “What do insurance agents and carriers need today?” The answers shaped the platform, and our brand. We wanted Korr to feel like a proverbial breath of fresh air for folks who work in insurance; a sigh of relief. We put together a thorough, 360-degree identity that stretched from copy and positioning to art direction and collateral elements, ultimately all living in harmony in a completely custom digital experience.

Collaborators:
korr text logomark sitting on black background
korr color palette made of shades of green
korr stationary set
korr layout guidelines
korr technical illustrations
korr brand illustrations
set of korr posters
korr mobile homepage set on architectural photograph
korr mobile screens
korr website screencaps
korr website homepage
korr website about page
photo of a young woman, Kylie, from korr
photo of a woman, Kim, from Korr
photo of the korr founder Greg, sitting on a chair
KYX.WORLD
2021
Design, Development, E-Commerce, Strategy
CANNABIS SOCIAL EQUITY COALITION
2022
Art Direction, Design, Identity
BRAIN DEAD W/ MIRACLE SELTZER
2022
Animation, Art Direction, Design, Photography, Strategy, Writing

Alright worked with Miracle Seltzer and Brain Dead to create a weird and wild launch campaign video for their collaborative beverage. We enlisted the help of all of our closest friends to help us bring the different worlds of Miracle to life across film, stills, typography, and design in this short spot that can best be viewed at the Brain Dead Fairfax theater in Los Angeles.

Collaborators:
miracle x brain dead logo bump on top of fridge
miracle seltzer can with green goo poured in
animation of the text "fill your head" filling up with solid black color
hand crushing miracle seltzer can with green go going everywhere
photo of a miracle seltzer can shot through a diamond prism
photo of miracle selzter can under a red light
brain dead x miracle contact sheet
photo of miracle seltzer can surrounded by mushrooms
photo of miracle seltzer can with a motion blur around the frame edge
photo of a miracle seltzer can with pickles next to it shot through a prism
photo of a miracle seltzer can set on an infinity mirror with checkerboard pattern
"a supreme gift from the universe" animated text
photo of miracle seltzer can set on an infinity mirror
photo of miracle seltzer can floating above the sky with lens flare
photo of miracle seltzer fridge with fog around it
miracle seltzer can surrounded by disco balls
SAINT JAMES ICED TEA
2022
Art Direction, Design, Development, E-Commerce, Strategy
P2P STUDIOS
2022
Animation, Art Direction, Design, Development, Strategy, Writing
STEVE MADDEN
2022
Art Direction, Design, Strategy
ROBERTA'S PIZZA
2020
Art Direction, Design, Development, E-Commerce, Photography, Writing

The relationship with Roberta’s started off a bit unusually, in that we started working together about 4-weeks before the COVID-19 Pandemic changed life in New York City for the next year. The project spanned an audit of Roberta’s identity, managing an art / creative direction refresh, a big photoshoot, and bringing this together in a new, robust web experience that brought all of Roberta’s properties together in one online home.

Collaborators:
roberta's pizza phone number and address with logo laid on top on plain black background
screencap of roberta's pizza website on the bushwick page
group of roberta's grocer website screencaps
screencap of roberta's pizza website with navigation visible
screencap of roberta's grocer with delivery options visible
screencap of roberta's pizza website on the burgie's page
image of pizzas and salad laid on top of wood table
grouping of robert's pizza mobile screencaps
photograph of wine bucket with a painting of a woman above
photograph of spread of pizza and wine set against a wall of graffiti
photograph of roberta's pizza and two wine glasses set on a wood box
photography of roberta's pizza dessert options
photograph of roberta's pizza set amongst various appetizers on a wood table
SPILLT
2022
Art Direction, Design, Strategy
BUCK
2019
Art Direction, Design, Writing
PORTER & PALS
2018
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

Porter (now Porter & Pals) was a new-to-market freeze-dried dog food subscription service. We worked with their small, bootstrapped team to launch the product to market smartly and efficiently. From day one, our team was embedded with theirs — our initial brand presentation was focused on research, and we only built up from there. Across branding, direction, copywriting, and packaging, we created a world that put dogs first and built a vibrant system full of layers and personality.

porter logotype
porter secondary logomark
porter packaging
porter collage
porter art direction specimens
porter website above-the-fold
porter desktop site designs
porter food quiz
porter quiz interface on desktop
porter mobile
THE CARRIER
2020
Art Direction, Design, Identity, Writing
PUBLIC ACCESS W/ PUBLIC RECORDS
2020
Animation, Art Direction, Design, Development, Identity, Writing
PARIS IN JULY
2020
Art Direction, Design, Photography
DAME PRODUCTS
2022
Art Direction, Design, Development, E-Commerce, Photography, Strategy

Alright partnered with Dame Products to re-launch their e-commerce marketplace. A key piece of this digital overhaul was to unite Dame's e-commerce platform with their editorial platform, which had previously lived on distinct web properties. We re-platformed Dame to Shopify native, shot a suite of beautiful, updated imagery, and tied it all together with design cues that brought the brand into 2023.

Collaborators:
dame homepage
dame product detail page
dame mobile screens
dame blog homepage
dame blog article
Dame lifestyle shoot of couples on couch
Dame lifestyle shoot of couple
dame lifestyle of two women
Dame product candle on skin
dame photo shoot of woman in yellow bathing suit
dame shoot of product on towel by bath
Dame shoot of products being washed
Dame lifestyle of a woman in a field with grass
Dame Eva product in hand with male hand holding remote
Dame products on bedside
dame bestseller bundle
series of three dame posters
dame posters
dame poster
dame shopify content management system
HOLDEN
2023
Art Direction, Development, E-Commerce, Strategy

Throughout 2022, we worked with our friends at Holden to implement their new brand and rethink how people engage with their products online. Design, content, and interactivity all came together to elevate Holden's story and showcase the lovely souls behind the product. The outcome was a deceptively simple Shopify native backend and a beautiful interface that highlights both their product as well as the individuals who wear it so proudly.

Collaborators:
gif of holden homepage
holden web designs
scrolling gif of holden about page
two mobile devices with holden homepage and product detail page
holden homepage design set against plain black background
gif of holden PDP in use
holden editorial designs set against plain black background
three mobile devices with various pages from holden e-commerce site
THE SATURN AWARDS
2019
Art Direction, Design, Identity, Writing

Created in 1973, The Saturn Awards are presented annually by the Academy of Science Fiction, Fantasy and Horror Films. Although originally meant to honor all things sci-fi and spooky, the awards have since evolved to include other submissions from genre fiction and home video releases. We worked with our friends Hyperlink NYC to revitalize this longstanding establishment — crafting a dialed yet flexible brand identity aimed at honoring those with an edge.

Collaborators:
the saturn awards logomark
the saturn awards text wordmark
saturn awards texture gradient in blue, red, and tan
saturn awards texture gradient in red, yellow, and green
saturn awards poster reading "2019 award winners" and a still from the film "dragged across concrete"
saturn awards poster reading "2019 award winners" and a blue, orange, and yellow gradient
saturn awards pocket tee with a gradient over the pocket
saturn awards brand book cover
MARCO ICE CREAM
2020
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

We helped our friends at SpiceCream make a quick and hard pivot from their existing brand, and brand name, to Marco at the beginning of 2020. As with most businesses that began their journey at the beginning of 2020, much of this project was executed through the COVID-19 Pandemic; meaning remote photoshoots, a lot of asynchronous reviews, and doing our best to bring some levity to a very scary and dark time.

Collaborators:
marco ice cream full suite of pints against red background
marco logo lock-up
marco website above-the-fold on desktop
marco pint being eaten by woman in towel
marco logo icon
ice cream melting gif
marco pint information on desktop
marco case builder on desktop
marco typography specimen
marco ice website featured in apple's wwdc conference
marco ice cream stacked pints
BILT
2021
Animation, Art Direction, Design, Identity, Naming, Photography, Strategy, Writing

The novelty of Bilt is a rewards ecosystem that allows customers to earn points on money spent on rent and home investments, then also redeem those rewards towards rent and other real assets. The goal being that Millennials could start accruing the means to one day own a home, or a piece of property. We worked hard to define a visual identity and brand voice that was accessibly aspirational. Then, distilled that into a credit card design; something our customers would feel proud pulling out in a group, but also wasn’t so overwrought that it might alienate the lowkey set.

Collaborators:
bilt logotype
bilt brick logomark
bilt card flat design
photo of hand holding burning dollar bills against green background
photo of bilt card poking out of rear pocket of woman
photo of ian shiver on his cell phone, again
photo of woman staring directly into camera against blue background
photo of woman in colorful dress on a date
phot of a bilt card being used to pay the bill for two peoples' date
blurred photo of man against green background
bilt launch sign-up website
bilt launch party
GREAT JONES
2021
Art Direction, Design, E-Commerce, Strategy, Writing

The brief from Great Jones was straightforward, but varied: Markedly improve the e-commerce and transactional experience of Great Jones, while keeping the panache that made the brand instantly recognizable. We started with desk research, auditing, and technical discovery. This resulted in a robust site map, with components and features. Then wireframes of all core site pages, and, finally, full fidelity design.

Collaborators:
great jones homepage
great jones editorial navigation
great jones shop navigation
great jones mobile navigations
great jones product landing page
great jones mobile homepage
great jones homepage section
great jones mobile product detail page
KENKASHI
2019
Art Direction, Design, Development, Identity, Naming, Photography, Strategy, Writing

Kenkashi is a small, three-person business based in the smokey mountains of rural Virginia. The business is an extension of founder John Wilson's passion for little life doing big things. After discovering the benefits of microbes in soil, John dedicated his career to creating a formula that would easily facilitate odor-free composting and flourishing plant growth. Together, we formulated a brand that at once both unique and familiar. A system defined by organic colors and strict grids, reminiscent of Americana, whose vernacular can flex between print, digital, and physical.

Collaborators:
kenkashi logotype against green
kenkashi site on mobile set on picture of dirt
kenkashi site menu on mobile set on picture of dirt
kenkashi site on mobile set on picture of dirt
flower symbol
white text on black background
kenkashi letterhead set on picture of a field
kenkashi site on desktop set on picture of field
MIRACLE SELTZER
2023
Animation, Art Direction, Design, Development, E-Commerce, Strategy

The world's premiere seltzer and fashion brand, Miracle, engaged our studio to conceptualize and execute a new e-commerce and editorial platform. Drawing on physical influences such as artist placards and empty gallery walls, we took a simple approach to the interface that allows Miracle's bombastic apparel design to take center stage. Our work with Miracle is ongoing, with more to be released in 2023.

miracle seltzer homepage with the word "miracle" stretched vertically
miracle seltzer shopping cart
miracle seltzer website journal page
miracle seltzer website shop page
miracle seltzer website archive grid
miracle seltzer website mobile screencaps
miracle seltzer website footer
miracle seltzer website blog post reading "Miracle Seltzer Meets NADA"
miracle seltzer website screencaps
KAIROS
2021
Art Direction, Design, Development, Identity, Strategy, Writing
OVERFLOW
2021
Animation, Art Direction, Design, Development, Identity, Photography, Strategy, Writing

Overflow is a novel product and concept — a platform that allows users to gift stock, and other non-standard financial instruments, to charities and non-profits. Of course, this concept requires a bit of explanation. We worked with Overflow to simplify and define that product concept. Then, visualize it — via their brand identity and marketing site.

Collaborators:
overflow text logomark
overflow 3D logo variations
overflow homepage displayed on a laptop sitting on a bookshelf
overflow out-of-home billboard
overflow user interface on an ipad
overflow logo tote bag set on plain black background
overflow UI elements
overflow 3D shapes
overflow homepage screencap
overflow mobile screencaps
overflow webpage screencaps
overflow webpage screencaps
overflow posters
overflow logomark and logotype animation
VEILED FATE
2021
Art Direction, Design, Identity, Naming, Strategy, Writing

Veiled Fate spanned both a sprawling mythology and entirely novel game dynamic. Alright worked directly with our friends at IV Studio to translate what was, shall we say, not the most immediately intuitive gameplay experience into something immediately “get-able” via a clear board design and rule books. We also worked with our friend Michael Dockery and graphic novel illustrator Harry Conway to design characters and an entire world that meshed with the identity we had developed for Veiled Fate. Ultimately releasing the game via a very successful Kickstarter campaign.

Collaborators:
veiled fate logotype
veiled fate logomark
veiled fate box on table with plant
veiled fate board design
veiled fate cards against board
veiled fate cards against desk
veiled fate rule booklet closed against marble
veiled fate rule booklet open against marble
veiled fate kickstarter campaign
veiled fate website on desktop
CANOPY
2021
Animation, Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

Canopy came to market through the COVID-19 Pandemic, in 2020, and we were there from the start. The team was comprised of cross-disciplinary alumni of some of the world’s most innovative organizations, from Google to MIT to NIH and beyond. We worked tirelessly to define Canopy’s place in the market. Then visualized that across brand, packaging, physical product design, art direction, and the brand’s cohesive digital experience.

Collaborators:
canopy text wordmark
canopy arc logo
canopy stationery set
canopy landing page
canopy web homepage
canopy shopping cart and product detail page
canopy mobile screens
male firefighter wearing a canopy mask
female nurse wearing a canopy mask around her neck
african-american woman adjusting canopy mask around her face
canopy mask sitting on a rock with white background
canopy logo with trees masked into on top of floating clouds
PARQUET COURTS
2021
Art Direction, Design, Development, Strategy

Studio favorites Parquet Courts released their seventh studio album in 2021 to much fanfare. We worked directly with frontman Andrew Savage to translate his album artwork to the web, while coordinating with our friends at PlayLab, Inc. to digitally document a series of events they were producing for the brand – teasing out the ultimate release of the album.

Collaborators:
parquet courts power of eleven page with map visible
parquet courts website with album title "sympathy for life" visible
sympathy for life key art
parquet courts website mobile screens
parquer courts website screencaps
parquet courts website email signup screen with tarot cards visible
UNSPUN
2022
Art Direction, Design, E-Commerce, Identity, Photography, Strategy, Writing

Robotics and denim (yep!) business unspun has been a long-time client of Alright’s. We partnered on their exhaustive rebrand in 2021, then developed a re-launch campaign, shot in Los Angeles in 2022, and an overhauled web experience. Our collaboration continues into 2023, with lots more to come :)

Collaborators:
unspun text logomark
unspun brand guidelines that read "evolved, empowered apparel"
unspun hangtags
unspun grid example
unspun website homepage
unspun website photo layout
unspun website homepage
unspun jeans with card reading "for you" in back pocket
unspun gift card that reads "for you" and has a hand written note
african-american male wearing scarves and a cardigan
woman wearing a checkered shirt, a big hat, and light baggy unspun jeans
woman wearing light unspun jeans and a leather biker jacket, shot in fisheye
photo of a tan brick wall
blurry photo of a man wearing a bucket cap and a pink jacket walking
blurry photo of a man with bucket hat and pink jacket walking along a brick wall
blurred photo of a skateboarder in motion
photo of an african-american man in striped sweater and light unspun jeans holding a skateboard
photo of an african-american man in baggy light blue unspun jeans performing a skateboard trick
unspun logo printed on bag in black and white
RDCL
2021
Animation, Art Direction, Design, Development, Identity, Naming, Photography, Strategy, Writing

Throughout 2020, we worked with Alyssa and Barnaby Riedel to visualize and conceptualize their financial services strategy studio, previously Riedel Strategies and now, simply, RDCL. Given the intersection of their practice areas — from sociology to economics and accounting — we strove to develop a brand identity that was grounded in facts and figures, but had an adaptable warmth and abstraction that could speak to a range of subjects. We put this brand into action across the web, printed collateral, a remote photoshoot, and social.

Collaborators:
rdcl art direction tiles
BODY VODKA
2023
3D, Animation, Art Direction, Design, Identity, Strategy, Writing

Founder Jilly Hendrix came to Alright with a beautiful bottle and a beautiful logo, but no brand. We worked backward to build-out a strategic, verbal and visual identity for BODY, that was characteristic of their existing design. Then, packaged that up with a series of templates that BODY’s in-house team could use to promote the business going forward.

Collaborators:
body website displayed on phone being held above a green bench
series of body instagram posts
body martini set on table
body logo with guidelines
body social club logo on clouds
body wheatpaste posters
body sticker specimen
body martini stack against blue background
body espresso martini with donut against red background
pink body cocktail in world of fruit
DEFEND NEW ORLEANS
2018
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

Defend New Orleans, or DNO for short, is a boutique clothing company based in its namesake town. Founded by artist and architect Jac Currie as a way to bring the city together after Katrina, DNO has since expanded into a true cultural giant of the city — combining fashion, music, literature, and attitude into their two small NOLA brick-and-mortar locations. We designed and built their online home complete with e-commerce and a robust editorial platform, as one of our first ever formal projects as Alright.

defend new orleans website homepage
defend new orleans website homepage
defend new orleans website blog article
defend new orleans website blog pull quote
defend new orleans website blog article header
defend new orleans website blog article pull quote
defend new orleans website homepage
defend new orleans website blog article
defend new orleans website blog article
defend new orleans website blog article header
defend new orleans website homepage promos
defend new orleans website mobile screencaps
defend new orleans website homepage promo
defend new orleans website homepage promos
UPDESK
2018
Art Direction, Design, Identity, Writing

UPDESK is a leading brand supplying top performers with the highest quality standing desks available. Based in Nashville, TN, the company needed a high-class brand evolution, and we worked with our friends Platoon to deliver a best-in-class identity kit and e-commerce website built to stand the test of time.

Collaborators:
black updesk mailer card
back of updesk business card
front of updesk business card
above-the-fold section of updesk website featuring black desk
open and closed versions of the updesk mobile navigation
white updesk mailer card
updesk product detail page designs
updesk homepage featuring standing desks and accessories
updesk desktop navigation
COHUB
2018
Art Direction, Design, Identity, Strategy, Writing

Cohub is a small-but-mighty independent software company specializing in full service solutions for small business sales. With reach across inventory management, shipping & fulfillment, receiving, sales & purchase orders, and e-commerce store management, our task was to create a unified brand system that clearly and cleanly communicated Cohub's values. This resulting in a full identity kit and positioning, iconography & illustration, leave-behind print materials, and a deceptively simple website tying all of Cohub's capabilities together.

Collaborators:
TRIPPIN
2022
Art Direction, Design, Development, E-Commerce

Trippin is a digital arts and culture platform for the conscious, contemporary traveler. Alright worked with Trippin for a YEAR to come up with a system of design that felt like it was at the intersection of digital product and editorial experience. Then, mapped their entire site – spanning thousands of articles – to clean up data structures and pathways. Ultimately re-platforming them entirely, to a stack of Sanity CMS, NextJS, Vercel, and headless e-commerce via Shopify.

Collaborators:
STAFF
2021
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

Staff founder Charlie Weisman approached Alright directly to assist in realizing his irreverent homewares business. We named the brand Staff, based on Charlie’s idea of homewares quite literally being their owners’ assistant around the house. That encouraged personification, and a character. And, the lightheartedness of the brand concept (our first product idea was The Plunger) encouraged a system of vibrant color, selected to catch eyes around the house.

Collaborators:
staff text logomark set against plain black background
staff face logomark on plain black background
staff website homepage
staff product detail and shopping cart pages
grouping of staff mobile screens
grouping of multicolored staff cooking utensils
grouping of staff clothes hangers
a hand holding a green staff sponge
multicolored staff plunger handles grouped together
still life of multiple staff products on golden backdrop
single green staff plunger handle with face logo visible
single blue staff plunger in situ next to toilet and cabinet
AIRE
2020
Art Direction, Design, Identity, Naming, Strategy, Writing
ARYA
2022
Art Direction, Design, Identity, Naming, Photography, Strategy, Writing
LOVE INJECTION
2022
Design, Development, E-Commerce

Perennially cool friends of the Studio, Paul and Barbie, are the talented duo behind NYC nightlife icon Love Injection. Our work on their website chronicled their long history, spanning publication, DJ partnership, radio show, and record label. We made that history a design cue that encourages users to dive deeply into the site, via an index of past zines, shows, apparel, and records – pushing exploration and discovery.

love injection homepage
love injection index menu
love injection information page
love injection product detail page featuring universal love hi-vis hoodie (neon yellow)
love injection blog on mobile
love injection product grid and information page
love injection blog on mobile
MACK WELDON
2019
Art Direction, Design, E-Commerce
DENZEL CURRY
2021
Design, Development, E-Commerce, Strategy
REED ART DEPARTMENT
2020
Design, Development, E-Commerce
DRINK SUM WATER W/ GHOSTLY INTL.
2022
Design, Development, E-Commerce
ALL FLOWERS W/ GHOSTLY INTL.
2022
Design, Development
CIVILIAN
2023
Art Direction, Design, Development
POST MALONE
2022
Art Direction, Design, Strategy

Alright worked directly with our friends PlayLab, Inc. and the team at Universal Music Group on the coordinated launch of Post Malone’s 2022 record, 12 Carat Toothache. Our job was translating PlayLab’s incredible design and creative direction into a website that engaged fans, sold tickets, and told the story of the album.

Collaborators:
INFINITI MEDICAL
2021
Animation, Art Direction, Design, Development, Strategy, Writing
ESSENTIAL HERBS
2021
Art Direction, Design, Development, E-Commerce, Identity, Strategy, Writing
HURON
2019
Development, E-Commerce
GHIA
2020
Design, Development, E-Commerce
NOOM
2023
Animation, Design, Development, Strategy
LOS SUNDAYS
2022
Design, Development, E-Commerce, Strategy
LA BAMBA SURF
2020
Art Direction, Design, Development, E-Commerce, Strategy
IPSA
2021
Design, Development, E-Commerce
ANDY REALE
2023
Art Direction, Design, Development
LYCORED
2021
Animation, Art Direction, Design, Development, Writing
MYTHIC MISCHIEF
2022
Art Direction, Design, Identity, Strategy, Writing
PALO DURO
2017
Art Direction, Design
LYDIA
2018
Art Direction, Design
BRADLEY HATHAWAY
2018
Art Direction, Design, Development, Writing
ANDY SUZUKI & THE METHOD
2016
Art Direction, Design, Photography
ADAM HOOD
2018
Art Direction, Design
MAT KEARNEY
2019
Art Direction, Design
THE ROCKET SUMMER
2019
Art Direction, Design, Writing
ANNA ROSE
2019
Art Direction, Design
IVEE
2021
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy
PART 02
2021
Development
ECHELON
2020
3D, Animation, Art Direction, Design, E-Commerce, Writing
NINE ENTERTAINMENT
2017
Art Direction, Design, Identity
SWALLOWTAIL TEA
2018
Art Direction, Design, Development, E-Commerce, Identity, Writing
STYLE BY THE PEOPLE
2019
Art Direction, Design, Development, Identity, Writing
SKIN LAUNDRY
2018
Art Direction, Design, E-Commerce, Writing
VALIA VENTURES
2020
Art Direction, Design, Identity, Photography, Strategy, Writing
WAVES FOR WATER
2018
Art Direction, Design, Writing
WHAT MATTERS
2019
Art Direction, Design, Writing
WILDIST
2018
Art Direction, Design, Development, E-Commerce
PRIME MATTER LABS
2020
Art Direction, Design, Development, Naming, Strategy, Writing
LUNCHABLES
2022
Design, Strategy, Writing
DRESS CODE
2020
Design, Development
SOCIAL STUDIES
2020
Design, Development, E-Commerce
SALT AUDIO
2021
Art Direction, Design, Identity, Strategy, Writing
DRIFTER'S FISH
2021
Art Direction, Design, Development, E-Commerce
IV STUDIO
2020
Animation, Art Direction, Design, Development, Identity, Strategy, Writing
DISCO
2020
Art Direction, Design, Development, E-Commerce, Writing
FINTECH COLLECTIVE
2019
Animation, Art Direction, Design, Development, Writing
HALF HELIX
2019
Art Direction, Design
BEAM
2019
Animation, Art Direction, Design, Development, E-Commerce, Photography, Strategy, Writing
1017 GIN
2017
Animation, Art Direction, Design, Development, Writing
METAVARI
2019
Art Direction, Design, Development
UNICEF
2019
Animation, Art Direction, Design, Development
FLOOMX
2019
Art Direction, Design, Identity, Strategy, Writing
ANNA CONE
2019
Art Direction, Design, Identity, Writing
CLIMATE
2018
Art Direction, Design, Identity, Strategy, Writing
EYE ON
2018
Art Direction, Design, Development, Identity, Naming, Photography, Strategy, Writing
GRADO LABS
2018
Art Direction, Design, E-Commerce
GOOD MAGAZINE
2016
Art Direction, Design
HERE & NOW
2018
Art Direction, Design
TAPWATER
2018
Animation, Art Direction, Design, Development, Identity, Strategy, Writing
SOUNDMACHINE KC
2017
Art Direction, Design, Identity, Naming, Writing
R•A•D
2018
Art Direction, Design, Development, Identity, Naming, Strategy, Writing
FACTORY
2018
Art Direction, Design, Identity, Photography, Strategy, Writing
STEVE ST. PIERRE
2018
Design
FLORIDA RIGHTS RESTORATION COALITION
2018
Art Direction, Design, Development
SOUTHERN TIER HEMP
2018
Art Direction, Design, Development, E-Commerce
JEFFSTAPLE
2020
Art Direction, Design, Development
COZYLAND
2021
Design, Development, E-Commerce, Strategy, Writing
COMME SI
2020
Art Direction, Development, E-Commerce
NORTHERN SPY
2022
Art Direction, Design, Identity, Strategy, Writing
A TALE OF US
2021
Design, Development, E-Commerce
MADRE MEZCAL
2022
Design, Development, E-Commerce
PUBLIC RECORDS
2021
Animation, Art Direction, Design, Development, E-Commerce
SYMBOL AUDIO
2022
Art Direction, Design, Development
RAY PHILLY
2022
3D, Art Direction, Design, Development, Writing
ARIZONA ICED TEA
2022
3D, Animation, Art Direction, Design, Development
LAST CRUMB
2022
Art Direction, Design, Development, E-Commerce, Strategy
PARADE STUDIO
2018
Animation, Development
OTHER STUDIO
2017
Art Direction, Design, Development
LEAP
2018
Art Direction, Design, Development, Identity, Writing
CARDS AGAINST HUMANITY
2018
Animation, Development