TWO ROBBERS
2022
3D, Animation, Art Direction, Design, Development, E-Commerce, Photography, Strategy, Writing

Two Robbers came to us at an inflection point – product market fit, crazy growth, and capital were all secured. It was time for them to look, feel, and, thusly, act like the company they knew they were deep down. That meant dialing in every detail of their site experience, and also producing a summer-centric campaign that showcased all of the brands new SKU’s. The aesthetic: East Coast-inspired; graffiti adjacent; music, popular, and skate culture-derived.

Collaborators:
can sitting amongst watermelons and foliage
gif of two robbers age gate, followed by the two robbers homepage
two robbers billboard
two robbers homepage view on a phone which is set on top of stack of two robbers comic books
can sitting on an orange case amongst limes and foliage
two robbers website product grid
two robbers about page stating "Two Robbers is a beverage company that started with a foundational idea: A better seltzer for people who know what they want"
SMALLS
2023
Art Direction, Design, E-Commerce, Photography, Strategy, Writing

Throughout the latter half of 2022 and into 2023, we worked side-by-side with the teams at Smalls to intake, audit, and then reinvent their brand presence on both a digital and experiential level. In a post-COVID, highly active world, the company was suffering from inconsistent messaging, opaque digital UX, and misaligned merchandising priorities. Our focus — originally set on a light, simple web refresh — quickly became much loftier as we embarked on a full-spectrum evolution. Together with their Product and Marketing teams, we helped solidify their product strategy, redefine how they sold online, and, last but not least, gave the entire brand a much-needed visual overhaul with new elements, typography, and components.

Collaborators:
smalls site sketches and digital explore
smalls digital style guide
smalls homepage on desktop
smalls global navigation on desktop
smalls homepage moments
smalls longform content moments
smalls mobile UI styles
smalls product detail page on desktop
smalls cat food box building
smalls checkout UI on desktop and mobile
smalls account back-end
smalls account back-end on mobile
smalls social moments and brand design
smalls out of home campaign in new york city
CRYPTOPUNKS – BRAND HUB
2024
Animation, Art Direction, Design, Development, Strategy

CryptoPunks are Yuga Labs' prestige NFT series. The Punks are certified icons in the world of digital art, and especially the digital world of web3. It was our pleasure to work with the Yuga team to build a universe around the Punks, housing their brand and various properties all in one place online. Much more to come, over the next several months and years!

Collaborators:
cryptopunks website loading state
cryptopunks archive animated on desktop
two shots of the cryptopunks brand hub site on desktop
cryptopunks about page scrolling on a loop
still of two cryptopunks website images
TOME
2023
3D, Animation, Art Direction, Design, Development, Strategy, Writing

Tome is a contemporary pioneer in the consumer-centric, generative AI space. We worked to together to define their messaging and value propositions, helping them to strategically pivot away from being a "storytelling" tool into something more AI-centric. We then brought their visual language to life through 3D product visualizations, a brand new mega-site, and myriad brand refinements.

Collaborators:
Tome product desktop images against purple background
Tome logo set against AI-generated woman against purple background
Tome mobile designs against desert background
Tome product on iPhone held in hand on dark background
Video piece of Tome website in action on desktop
CRYPTOPUNKS – BOOK LAUNCH
2023
Art Direction, Design, Development, Strategy
ARBITRUM
2023
3D, Animation, Art Direction, Design, Development, Strategy
PON THE STORE
2023
Art Direction, Design, Development, E-Commerce, Identity, Photography, Strategy, Writing
FAST COMPANY
2023
Art Direction, Design, Photography
BLANK STREET
2022
Art Direction, Design, E-Commerce, Identity, Strategy, Writing
QUALITY MEATS
2023
Design, Development
WOODLAND GROUP
2023
3D, Animation, Art Direction, Design, Development, Strategy
TIGER BY THE TAIL
2023
Development
UNSPUN VEGA
2023
Art Direction, Design, Identity

A year after completing a rebrand together, our good friends unspun embarked on a new mission: unveiling Vega™, the next major evolution in apparel manufacturing. Deployed in microfactories, Vega™ eliminates the need for large order quantities while reducing transport emissions and lead times. We worked directly with unspun leadership to provide identity, art direction, and web design services in support of this revolutionary 3D weaving technology — the first of its kind — just one more step in their mission to change the world of fashion for the better.

vega billboard
vega poster
vega poster
vega typographic standards
vega desktop pages
vega mobile pages
COCONUT CLUB
2023
Animation, Art Direction, Design, Development
META PLATFORMS (NDA)
2022
Art Direction, Design, Strategy
YUGA LABS (NDA)
2022
3D, Art Direction, Design, Naming, Strategy
IAN LORING SHIVER
2023
Animation, Art Direction, Design, Development, Identity, Photography

Alright worked with photographer and BFF-for-life Ian Loring Shiver to re-imagine his portfolio website. With a subtle pun in the mix (photography is his middle name, after all) we created an ultra-simple yet robustly vibrant world for his imagery — allowing users to browse by client, tag, image size, and even color.

ian loring shiver website overview homepage
ian loring shiver website information page and mobile views
ian loring shiver photography portfolio tagged by "cosmetics"
ian loring shiver mobile website comps
ian loring shiver portfolio website tagged by Blue and Green colors
photograph of a cat on top of a chair made of grass with ian loring shiver logo
close up of a sandwich with ian loring shiver logo on top
LUAKA BOP
2021
Animation, Art Direction, Design, Development, E-Commerce, Strategy

Founded in 1988 by David Byrne, Luaka Bop is a record label based in New York City focused on bringing eclectic releases to the mainstream. Drawing on a plethora of influences — from the artists themselves to the striped patterns on each record sleeve spine — we worked closely with their team to deliver an e-commerce experience like no other. Bright, funky, and a little bit unexpected, the site looks like Luaka Bop sounds: in the words of Byrne, "a lot of things."

Collaborators:
KORR
2022
Art Direction, Design, Development, Identity, Strategy

Korr started from a single question: “What do insurance agents and carriers need today?” The answers shaped the platform, and our brand. We wanted Korr to feel like a proverbial breath of fresh air for folks who work in insurance; a sigh of relief. We put together a thorough, 360-degree identity that stretched from copy and positioning to art direction and collateral elements, ultimately all living in harmony in a completely custom digital experience.

Collaborators:
korr text logomark sitting on black background
korr color palette made of shades of green
korr stationary set
korr layout guidelines
korr technical illustrations
korr brand illustrations
set of korr posters
korr mobile homepage set on architectural photograph
korr mobile screens
korr website screencaps
korr website homepage
korr website about page
photo of a young woman, Kylie, from korr
photo of a woman, Kim, from Korr
photo of the korr founder Greg, sitting on a chair
KYX.WORLD
2021
Design, Development, E-Commerce, Strategy
CANNABIS SOCIAL EQUITY COALITION
2022
Art Direction, Design, Identity
BRAIN DEAD W/ MIRACLE SELTZER
2022
Animation, Art Direction, Design, Photography, Strategy, Writing

Alright worked with Miracle Seltzer and Brain Dead to create a weird and wild launch campaign video for their collaborative beverage. We enlisted the help of all of our closest friends to help us bring the different worlds of Miracle to life across film, stills, typography, and design in this short spot that can best be viewed at the Brain Dead Fairfax theater in Los Angeles.

Collaborators:
miracle x brain dead logo bump on top of fridge
miracle seltzer can with green goo poured in
animation of the text "fill your head" filling up with solid black color
hand crushing miracle seltzer can with green go going everywhere
photo of a miracle seltzer can shot through a diamond prism
photo of miracle selzter can under a red light
brain dead x miracle contact sheet
photo of miracle seltzer can surrounded by mushrooms
photo of miracle seltzer can with a motion blur around the frame edge
photo of a miracle seltzer can with pickles next to it shot through a prism
photo of a miracle seltzer can set on an infinity mirror with checkerboard pattern
"a supreme gift from the universe" animated text
photo of miracle seltzer can set on an infinity mirror
photo of miracle seltzer can floating above the sky with lens flare
photo of miracle seltzer fridge with fog around it
miracle seltzer can surrounded by disco balls
SAINT JAMES ICED TEA
2022
Art Direction, Design, Development, E-Commerce, Strategy
P2P STUDIOS
2022
Animation, Art Direction, Design, Development, Strategy, Writing
STEVE MADDEN
2022
Art Direction, Design, Strategy
ROBERTA'S PIZZA
2020
Art Direction, Design, Development, E-Commerce, Photography, Writing

The relationship with Roberta’s started off a bit unusually, in that we started working together about 4-weeks before the COVID-19 Pandemic changed life in New York City for the next year. The project spanned an audit of Roberta’s identity, managing an art / creative direction refresh, a big photoshoot, and bringing this together in a new, robust web experience that brought all of Roberta’s properties together in one online home.

Collaborators:
roberta's pizza phone number and address with logo laid on top on plain black background
screencap of roberta's pizza website on the bushwick page
group of roberta's grocer website screencaps
screencap of roberta's pizza website with navigation visible
screencap of roberta's grocer with delivery options visible
screencap of roberta's pizza website on the burgie's page
image of pizzas and salad laid on top of wood table
grouping of robert's pizza mobile screencaps
photograph of wine bucket with a painting of a woman above
photograph of spread of pizza and wine set against a wall of graffiti
photograph of roberta's pizza and two wine glasses set on a wood box
photography of roberta's pizza dessert options
photograph of roberta's pizza set amongst various appetizers on a wood table
SPILLT
2022
Art Direction, Design, Strategy
BUCK
2019
Art Direction, Design, Writing
PORTER & PALS
2018
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

Porter (now Porter & Pals) was a new-to-market freeze-dried dog food subscription service. We worked with their small, bootstrapped team to launch the product to market smartly and efficiently. From day one, our team was embedded with theirs — our initial brand presentation was focused on research, and we only built up from there. Across branding, direction, copywriting, and packaging, we created a world that put dogs first and built a vibrant system full of layers and personality.

porter logotype
porter secondary logomark
porter packaging
porter collage
porter art direction specimens
porter website above-the-fold
porter desktop site designs
porter food quiz
porter quiz interface on desktop
porter mobile
THE CARRIER
2020
Art Direction, Design, Identity, Writing
PUBLIC ACCESS W/ PUBLIC RECORDS
2020
Animation, Art Direction, Design, Development, Identity, Writing
PARIS IN JULY
2020
Art Direction, Design, Photography
DAME PRODUCTS
2022
Art Direction, Design, Development, E-Commerce, Photography, Strategy

Alright partnered with Dame Products to re-launch their e-commerce marketplace. A key piece of this digital overhaul was to unite Dame's e-commerce platform with their editorial platform, which had previously lived on distinct web properties. We re-platformed Dame to Shopify native, shot a suite of beautiful, updated imagery, and tied it all together with design cues that brought the brand into 2023.

Collaborators:
dame homepage
dame product detail page
dame mobile screens
dame blog homepage
dame blog article
Dame lifestyle shoot of couples on couch
Dame lifestyle shoot of couple
dame lifestyle of two women
Dame product candle on skin
dame photo shoot of woman in yellow bathing suit
dame shoot of product on towel by bath
Dame shoot of products being washed
Dame lifestyle of a woman in a field with grass
Dame Eva product in hand with male hand holding remote
Dame products on bedside
dame bestseller bundle
series of three dame posters
dame posters
dame poster
dame shopify content management system
HOLDEN
2023
Art Direction, Development, E-Commerce, Strategy

Throughout 2022, we worked with our friends at Holden to implement their new brand and rethink how people engage with their products online. Design, content, and interactivity all came together to elevate Holden's story and showcase the lovely souls behind the product. The outcome was a deceptively simple Shopify native backend and a beautiful interface that highlights both their product as well as the individuals who wear it so proudly.

Collaborators:
gif of holden homepage
holden web designs
scrolling gif of holden about page
two mobile devices with holden homepage and product detail page
holden homepage design set against plain black background
gif of holden PDP in use
holden editorial designs set against plain black background
three mobile devices with various pages from holden e-commerce site
THE SATURN AWARDS
2019
Art Direction, Design, Identity, Writing

Created in 1973, The Saturn Awards are presented annually by the Academy of Science Fiction, Fantasy and Horror Films. Although originally meant to honor all things sci-fi and spooky, the awards have since evolved to include other submissions from genre fiction and home video releases. We worked with our friends Hyperlink NYC to revitalize this longstanding establishment — crafting a dialed yet flexible brand identity aimed at honoring those with an edge.

Collaborators:
the saturn awards logomark
the saturn awards text wordmark
saturn awards texture gradient in blue, red, and tan
saturn awards texture gradient in red, yellow, and green
saturn awards poster reading "2019 award winners" and a still from the film "dragged across concrete"
saturn awards poster reading "2019 award winners" and a blue, orange, and yellow gradient
saturn awards pocket tee with a gradient over the pocket
saturn awards brand book cover
MARCO ICE CREAM
2020
Art Direction, Design, Development, E-Commerce, Identity, Naming, Photography, Strategy, Writing

We helped our friends at SpiceCream make a quick and hard pivot from their existing brand, and brand name, to Marco at the beginning of 2020. As with most businesses that began their journey at the beginning of 2020, much of this project was executed through the COVID-19 Pandemic; meaning remote photoshoots, a lot of asynchronous reviews, and doing our best to bring some levity to a very scary and dark time.

Collaborators:
marco ice cream full suite of pints against red background
marco logo lock-up
marco website above-the-fold on desktop
marco pint being eaten by woman in towel
marco logo icon
ice cream melting gif
marco pint information on desktop
marco case builder on desktop
marco typography specimen
marco ice website featured in apple's wwdc conference
marco ice cream stacked pints
BILT
2021
Animation, Art Direction, Design, Identity, Naming, Photography, Strategy, Writing

The novelty of Bilt is a rewards ecosystem that allows customers to earn points on money spent on rent and home investments, then also redeem those rewards towards rent and other real assets. The goal being that Millennials could start accruing the means to one day own a home, or a piece of property. We worked hard to define a visual identity and brand voice that was accessibly aspirational. Then, distilled that into a credit card design; something our customers would feel proud pulling out in a group, but also wasn’t so overwrought that it might alienate the lowkey set.

Collaborators:
bilt logotype
bilt brick logomark
bilt card flat design
photo of hand holding burning dollar bills against green background
photo of bilt card poking out of rear pocket of woman
photo of ian shiver on his cell phone, again
photo of woman staring directly into camera against blue background
photo of woman in colorful dress on a date
phot of a bilt card being used to pay the bill for two peoples' date
blurred photo of man against green background
bilt launch sign-up website
bilt launch party
GREAT JONES
2021
Art Direction, Design, E-Commerce, Strategy, Writing

The brief from Great Jones was straightforward, but varied: Markedly improve the e-commerce and transactional experience of Great Jones, while keeping the panache that made the brand instantly recognizable. We started with desk research, auditing, and technical discovery. This resulted in a robust site map, with components and features. Then wireframes of all core site pages, and, finally, full fidelity design.

Collaborators:
great jones homepage
great jones editorial navigation
great jones shop navigation
great jones mobile navigations
great jones product landing page
great jones mobile homepage
great jones homepage section
great jones mobile product detail page
KENKASHI
2019
Art Direction, Design, Development, Identity, Naming, Photography, Strategy, Writing

Kenkashi is a small, three-person business based in the smokey mountains of rural Virginia. The business is an extension of founder John Wilson's passion for little life doing big things. After discovering the benefits of microbes in soil, John dedicated his career to creating a formula that would easily facilitate odor-free composting and flourishing plant growth. Together, we formulated a brand that at once both unique and familiar. A system defined by organic colors and strict grids, reminiscent of Americana, whose vernacular can flex between print, digital, and physical.

Collaborators:
kenkashi logotype against green
kenkashi site on mobile set on picture of dirt
kenkashi site menu on mobile set on picture of dirt
kenkashi site on mobile set on picture of dirt
flower symbol
white text on black background